Fun Communications Launches Web Loyalty Cards… Implemented as Information Cards :)

Almost a year has passed since TechEd EMEA; I remember giving a chalk talk on STSes and claims based identity in general, and a guy from the audience who was asking especially elaborate questions… it was clear that he was hands on and had a lot of experience in developing for CardSpace. I later learned that he was Peter, from Fun Communications, and had a great project brewing: a loyalty card system, one of the most fitting scenarios for information cards. During the last year they talked in various occasions about the topic: at last CeBit and at the European Identity Conference come to mind. This morning (blessed time zone differences) I found in my inbox a nice surprise: Fun just released to the web their loyalty card project! From the press release:

Portal for issuing virtual loyalty cards opened

fun communications presents the virtual loyalty card for the Internet. Now available at www.webcard-loyalty.com – long-term customer loyalty with virtual loyalty and bonus cards.

Karlsruhe, September 9, 2008 Following successful completion of the beta phase, fun communications GmbH today Tuesday opens its new portal for creating, issuing and administering virtual loyalty cards. Dealers and portal operators can generate their very own virtual loyalty and bonus cards in just three steps at www.webcard-loyalty.com.

Beginning with the design and contents of the cards, over the definition of limited time voucher and discount campaigns, through to the issue of the virtual loyalty cards to customers via e-mail or as a download link; the free portal offers all of these features in a single user interface. Detailed statistics show dealers how successful their promotion campaigns have been. The virtual loyalty card complements existing customer loyalty programs and links them with the virtual world of the Internet.

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Congratulations to the Fun guys for the great accomplishment & best wishes for the success of the initiative!